Well, lots actually. But for the purposes of today’s post, holograms. Yes holograms. Those beautiful, shiny, wow-factor 3D models that light up a night sky and bring product to life are our latest innovation. Because that’s what we do- we live on the edge of innovative tech. And this time, we’re bringing holograms to store fronts, in-store displays, fridge doors, mobile billboards, product launches and anywhere where 3D images suspended in mid-air grab the attention of your customers. And we’re updating the content remotely, which means that customers see something different every day.
It’s not like any of this is new. But then, augmented reality wasn’t new when we introduced it to SA either, and what we and a host of our most innovative clients have done with AR since that launch, has quite literally changed the way that brands communicate and engage with their customers on mobile devices. It’s been – and remains – an awesome, valuable addition to any marketing campaign, and we are so proud to have been the early adopter instigators in what has become a tech no-one can do without. So while we continue to work on ROI-altering campaigns there, we now start up the big old IMDM engines to achieve the same with holograms and 3D-mapping technology.
