One of the best things about Facebook Pages is the ability to have a customized landing tab. This piece of your fan page will be what new visitors to the fan page see, and it can help you increase conversions from your fan page in the form of additional likes.
So what is a landing page? What does it mean? In simplest terms, a landing page is where you visitors "land" (are directed to) when they come to your site. Many use a landing page to promote a new service or to draw your visitor's attention to something specific.
How is a like on Facebook a conversion, you might ask? According to a recent study, the value of a Facebook fan is about R70 for a brand. And with the largest fan page topping out at 56 million "likes" (Facebook's own, of course), you can do the math and see why gaining fans for your page is an important acquisition.
The following are examples of Facebook landing tabs from celebrities, brands, and other fan pages that make the top Facebook pages based on number of fans. There are a number of things you might want a Facebook visitor to do on your Facebook landing page. Here are examples of beautifully designed landing pages organized by the primary conversion goal for the page.
