Our story

24 March 2021

SICHRI is a locally manufactured, South African inspired luxury goods company, founded on the 28th April 2017, manufacturing its first eyewear safety straps on a childhood friends dining room table.  

This unique brand is inspired by the siblings of the Moss family names; Simon, Christine and Tristan. 

After three years of global material sourcing, product testing, brand curating and product development, the brand has gone public,  inspiring people to own their personality and show their colour.

 

SICHRI features bright, stylish and outright intrepid eyewear accessories, while also providing sight to those in need through its partnered program. Its headquarters are located in Nelson Mandela Bay, South Africa, in a historic city named after the global icon Nelson Mandela himself. 

SICHRI straps are crafted with a combination of metals and materials to make you look your best and feel great, giving you the confidence to own your personality and share your colour, through your chosen SICHRI strap. These premium eyewear straps were born out of the need to keep your eyewear safely on hand and at the right height with a unique strap that adjusts and matches your premium eyewear style, lens colour and personality.

But it doesn’t stop there, while SICHRI gives you the benefit of sharing your personality to live life with courage and vision, you in turn give the benefit of sight to either a child, adult or elder through our partnership program with GraceVision.

 

Through purchasing our eyewear straps you are generating proceeds for equipment and operations to restore eyesight for those who do not have access to facilities nor can afford assistance.

To quote the founder; “Life is too short, everyone has the right to live it with colour and to live it with vision”. 

 

SICHRI is a fashion brand that literally changes lives, creating a brighter future and better world for those in need through eyewear safety straps.