Putting your logo/brand onto promo gifts

04 November 2011
Posted by Proactive HS

We can help you select the type of gift which best suits your client. We come to you with catalogues and samples, or better still, you can visit the showroom to view the very wide range of corporate gifts & clothing. 

We help you decide whether you want a small item to stay on client's desk, larger item for him (her) to carry around in public, showing your brand off to everybody, or something to take home for personal use.

Next step is to decide how to brand the item. Some promotional gift items may be branded in full colour, while others are limited to 1 colour. We help with decision whether to use screen print, pad print or heat press. Metal & glass items are often better suited for engraving. With engraving you do not get to select the colour which is the luxury of printing. There are new methods which enable us to fill an engraving with a single colour ink.

Clothing may be screen printed or heat pressed, but the preferred method of many is to embroider. Embroidery cost is calculated by the number of stitches to be used for the logo, the more stitches, the higher the cost. Large logos may often be printed rather than embroidered because of the cost. Print price is not usually determined by size of logo, but rather by the number of colours.

There is always a set up cost for branding, anything from 150.00 to 350.00 per job. if you are branding a few items then the set up cost forms a relatively large portion of the cost, whereas in large branding runs the set up cost becomes insignigficant. You are usually better off branding say 1000 of an item rather tan branding 10 sets of 100 different items, as you would then have 10 set up costs.

Some of the above may sound complicated, but that is where we come in - we take responsibility and simplify it for you, offering you the best option for what you are trying to achieve. Let us take care of your branding needs while you focus on doing the business you do best

Posted by Fred Slotow 4 November 2011. Contact cell: 082 441 2627

More posts to explore