To a vast majority of South Africans the idea of earning online is still a vague distant dream. However research suggests that this might be a the thing of the past.
In South Africa e-commerce has become arguably affordable to the average citizen, which in most cases include small-to-medium sized businesses. A fast growing industry together with innovative tools and new technology has lowered the average price per quality e-commerce websites in South Africa. Businesses are now able to manage smaller teams and produce way more in less time.
This means that in order to really earn the buyer’s trust in South Africa you would need to visually and conceptually be on an international standard competing with some of the best larger international brands online - just to name a few; Nike South Africa, De Beers, Apple South Africa, Samsung and Go Pro. All using strategic techniques and tactics in their visual marketing approach.
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