On the surface, the world of advertising and design agencies appears to be a relaxed and laid-back environment.Designers and ad execs walk around in jeans and T-shirts with the look of someone in their own little world or waiting for the muse to strike. This appearance magically results in works of creative genius pouring out into finished products whether business cards, corporate brochures or full annual reports.
Naked Naartjie is an agency with a difference not only because it prides itself in thinking outside the box, but also because it is run by people who know what works, having been on both sides of the production fence. Run by Robert and Jasmin Wood, Naked Naartjie is not your typical agency. Most agencies will consider creativity to the be most important aspect in their arsenal but will very often have to compromise on that creativity in order to achieve a workable solution. At Naked Naartjie the only comprise is restricted to finding a workable solution to allow the idea to flourish – whatever it takes
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