Shoprite Botshabelo, Bloemfontein

Shoprite's winning philosophy is to offer customers a convenient shopping experience in clean stores where customers can be sure to pay the lowest prices on their basic food and household requirements. Shoprite customers also benefit from value added services offered in-store such as the Money Market counter comprising Computicket and various third party account payment options, as well as MediRite pharmacies and a growing number of Liquor Stores in close proximity.

Its operational strategy put the Shoprite brand in an excellent position to expand into the African market outside of South Africa where its population has grown from one store in Lusaka, Zambia in 1995, to 71 stores in 16 countries today. The South African operation comprises 309 Shoprite stores.

Shoprite draws its customers from the lower - middle-income consumers in the living standard measurement 4 to 7. In South Africa, Shoprite has two store formats, namely supermarkets and large-format superstores, while Shoprite Hypers are opening up outside the country.