Shoprite, Brakpan

The Shoprite brand is one of the leaders in South African food retailing and is, according to independent market research, the brand of choice of the highest percentage of South Africans consumers.

Since starting out as a small chain of supermarkets in 1979, the Shoprite brand gained valuable experience from selling to the emerging market. Today, the Shoprite chain remains the core business of the Shoprite Group of Companies and its main brand. Over the years it has also become one of South Africa’s most trusted brands.
Its operational strategy put the Shoprite brand in an excellent position to expand into the African market outside of South Africa where its population has grown from one store in Lusaka, Zambia in 1995, to 71 stores in 16 countries today. The South African operation comprises 309 Shoprite stores.

Shoprite draws its customers from the lower - middle-income consumers in the living standard measurement 4 to 7. In South Africa, Shoprite has two store formats, namely supermarkets and large-format superstores, while Shoprite Hypers are opening up outside the country.
With its promise of lower prices, always, Shoprite has attracted over 17 million shoppers in South Africa. And, by buying in bulk, they will continue to pass the savings onto you. 17 million shoppers can’t be wrong.