ProudAfrique Human Capital, Randburg

ProudAfrique was formed from a clear and deep understanding of the impact that the Amended B-BBEE Codes will have on companies in terms of Skills Development. The skills targets in the Amended Codes increased in almost all categories and with the inclusion of demographics, many companies were increasingly frustrated that their budgets were insufficient to obtain good scores.

Our interaction with service providers to find suitable programmes for our clients highlighted several challenges. One of these challenges was that the employment and training opportunities for people with disabilities were severely underutilised even though the benefits in the Codes were clear.
ProudAfrique decided to enter the market more directly, but with the clear objective to refrain from being another training company. There are already many institutions, academies and colleges providing excellent programmes.

We found, however, that many of the programmes that were offered to the market were unaccredited training. The B-BBEE Codes are clear. Real, workplace-based accredited training that changes the lives of the participants are what we need in the economy and that is what the Codes will give the most recognition for. Companies are still welcome to run such unaccredited and informal programmes and on-the-job training, but it can only be a small part of their skills strategies.

This is further amplified with the concession on salaries for employees on certain types of programmes. We coined the phrase “leveraged programmes”, defined as recognised accredited programmes where the salaries of staff can be recognised as part of the skills expenditure. We realised that there were many programmes available, but it was often difficult to sort through the rocks to get to the gems. Thus, we decided that finding these gems and making them available to South Africa will be our objective.
ProudAfrique is positioned as a skills facilitation business. We do not compete with tra