Prosperity Funeral Administrators (Pty), Gqeberha

Prosperity Life established a close working relationship with shareholders and customers in the area and marketed a range of affordable life assurance and funeral policies ideally suited especially to lower income markets. As the oldest black insurer, Prosperity Life has been gaining valuable experience in this market sector for more than two decades prior to its current competitors. Prosperity Funeral Administrators, established in 1998 as the administrative wing of Prosperity Life, is today one of the largest Funeral Administrators in South Africa. Prosperity Life was considered a foreign company and prohibited from operating in the Republic. Prosperity Life had to dispose of its Republic assets and was denied the opportunity to grow. Prosperity Life adapted to this adversity and isolation, quickly establishing itself as the "People's Company", developing products and policies tailored for local communities.