Multiflora Flower Market, Johannesburg

With some 600 flower growers on its books and great florists. Multiflora is the largest flower auction house in Africa with a staff of 75 people. Multiflora is hustling to keep pace with the frenetic action of the daily auctions and florists. At least 80% of the flowers on auction at Multiflora are grown within 300km of Johannesburg. The rest come from the Cape, Natal and the northern regions of the country, as far as Kenya, Zimbabwe and other African countries. The auctions, which are held from Mondays to Fridays from 7am, are attended by some 400 florists and wholesalers. The wholesalers then distribute the fresh flowers to almost every city, town and village in South Africa. In some cases, export the blooms to other countries.