Hirsch Appliance Specialists/Hirsch Electrical Repairs, Durban

The Hirsch’s started off small, but built a strong base of customers over the years, first with repairs and second-hand repaired appliances and then into a fully fledged appliance retailer. Hirsch’s is very much a family run business with all four members of the Hirsch family involved in day to day operations. Over the years, Margaret, the Managing Director of the company, has seen potential where most people see obstacles. When microwaves first hit the South African market, Margaret mastered the product, and saw an opportunity to provide an additional valuable service to customers. She started a Microwave cooking school, which ultimately led to Hirsch’s publishing a very successful microwave cookbook which is still available in all stores today.

Hirsch’s have grown at a phenomenal pace, launching, on average, one store every two years. In 1998, motivated by the determination and drive in his parents; Richard Hirsch decided to join them in their venture of product and service excellence. A year later that Luci joined the family business.