Clover Mama Afrika, Roodepoort

The Clover Mama Afrika – Ukwakha Isizwe (Building and nurturing our nation) project is a national social upliftment project which seeks to assist and support communities at grassroots level in an enabling and empowering manner so they can help themselves and those around them. The project’s main involvement is with women who look after abused, abandoned, orphaned and HIV/Aids children as well as the elderly.

In South Africa we have many such Mamas. They reflect humility, caring and strength and are respected by their peers. These Mamas hold the keys to the secrets of yesteryear. They tell the stories of the past and are the points of call in times of need. Not only are they aware of the needs of their communities, but they actively address those needs in whatever way possible. In their townships, they unassumingly take charge of protecting, nurturing and educating their young and take care of the abandoned senior citizens.

At Clover, we have the commitment to handle the Clover Mama Afrika Initiative; financially and otherwise. We have the infrastructure and proven track record in place to handle and, moreover, continue our commitment. In fact, the project has proved to be a tremendous success – and is a stable, well-run social investment programme of which the finances are independently audited by Ernst & Young.

But it is not enough. The scope of the project and the challenges facing South Africa are simply too big for Clover to carry alone. And so, in the spirit of ubuntu – of embracing humanity – we ask you to join us on this road through hope and upliftment to sustainable success.

While Africa is still a land of hunger and need, Clover Mama Afrika is a story of hard truths and soft touches…. Of an initiative that’s out of Africa and fully in place… Of money that’s not simply disappearing into a bottomless pit, but helping people rise above their circumstances.