Biltong Empire, NORTHRIDING

Biltong Empire was started by Pieter and Tarryn de Waal in Randburg. They liked plain biltong and were not satisfied by the biltong bought at various butcheries and biltong shops. After many failed attempts to achieve the correct recipe they produced something special that was truly satisfying. Hence the slogan: "The Satisfying snack!" At first it was just a hobby and quickly became a small business that grew quickly. Pieter is convinced that the product they developed is something to be proud of. Once you have tasted the biltong, you will never want to buy anybody else's. Biltong Empire is a small business with big plans. Initially the business started as an experiment to make biltong that is back to basics. These days almost all the biltong in butcheries and biltong shops tastes like barbeque made from mass produced biltong spices all bought from the same suppliers. As friends and family were treated to “our secret recipe” they mentioned that it is the best biltong they had ever tasted. The Love of making biltong went from a hobby to a small business, selling to colleges at work and family members. The more biltong we made, the more it was in demand. No longer was it possible to make small quantities. Today the business is still small but growing quicker than anticipated. The biltong is manufactured using top class meat and packaged according to the specific market it is required in. We supply many different customers who do not buy from anybody else. These customers like having a quality product on their premises that is fresh and invites clients to return. People will change their route just to go past “that shop” to get some biltong. Biltong is a product that always has demand. However, the difference is that the public wants quality, consistency, according to their taste and at a good price. It is a product that has deep roots and is very traditional. So any “fancy” recipes are rejected and return business is not ach.