aMuseink Advertising Agency, Johannesburg

“We didn’t merely want to stimulate brand awareness, we wanted to create brand leadership”
When Jamie Engelbrecht founded aMuseInk back in 2008, he was in pursuit of a new kind of relationship. As a scholar of the visual arts, he had always felt that the messages contained in advertising could be carefully crafted to tell stories and build relationships with the audience. aMuseInk is a totem to this philosophy.
“We didn’t merely want to stimulate brand awareness, we wanted to create brand leadership” – Jamie Engelbrecht, M.D. of aMuseInk
From the moment aMuseInk first opened its doors and signed its first client, its approach has been different. We get the client actively involved in the experience of creation, letting him or her define the contours and parameters of their brand with complete abandon – we then inject the magic that brings the whole thing to life.
“Our clients always have fantastic ideas. We give those ideas voice and dimension”
Over the past few years, we have made an interesting observation: that aMuseInk attracts a certain type of client. aMuseInk clients invariably have powerful, emotion-driven creative visions but simply haven’t been able to find an agency willing to let that vision have free reign while still keeping an eye on the overall business goal. That’s when they approach us.
“Our clients always have fantastic ideas. They come to us frustrated because they haven’t been able to find an agency that can effectively balance business and creativity. Well, through a combination of the right people and the combined experience that brings, we have perfected this balancing act. We give clients’ ideas voice and dimension” – Jamie Engelbrecht – M.D. of aMuseInk