Alphabet Soup, Johannesburg

Alphabet Soup works intimately with the other players, such as the clients' brand agencies, creative agency and PR agency, to ensure that the strategic message is implemented and that creative out-the-box media solutions are delivered. The senior strategist is extensively involved in the day-to-day running of the media account, which ensures that the golden thread of the communication objectives are delivered through the various communication channels. Clients are not exposed to high staff turnover and inexperienced staff that are stretched beyond their own competency levels.