Each year, PwC's team of entertainment and media experts generates unbiased in-depth forecasts for 12 industry segments. The fourth annual edition of PwC's South African entertainment and media outlook (the Outlook), covering the forecast period 2013-2017, combines deep knowledge of the local market with a truly global perspective – a powerful tool for understanding critical business issues.
This year, for the first time, we have included Kenya and Nigeria in our forecasts.
