It is the goal of every website to run a website or online application that is effective and generates maximum revenue possible. However, this is not as easy as often perceived by many new webmasters. Selection of the right tools is a vital determinant of how your online and offline business can succeed. As such it becomes imperative to take time to consider as many available possible AdServer tools in order to make an informed decision. There are many adserver tools on the market, the question is which one is the best for you.
Each adserver platform is designed to meet specific needs. As such it is important to review your needs and from there you can find the best tool for you. As they say, “you cannot find something you don’t know how it looks like.”
Tariff system
Most adserver tools use either or both Pay Per Click (PPC) and Cost Per Impression (CPM) as a basis for tariff or costing.
Pay Per Click (PPC)
The PPC tariff system is based on clicks per each ad viewed, be it banner or text ad. As such the advertiser is charged only when a “verified” user has clicked on an ad. This means that money is deducted from account of Advertiser when a verified click has been recorded. Most AdServer system such as iGatelist AdServer, use IP based fraud tracking system to verify clicks. As such before you register for an AdServer system, enquire if the software comes with a Fraud system to verify clicks and impressions. This is to deal with naughty publishers who may click ads on their own website(s) so as to earn more revenue or use bots to generate fake clicks or impressions. Sometimes they even use people from different regions. However a good Fraud system is able to determine fact clicks or impressions by analyzing patterns from users or vet if clicks are from a robot (bot) or human.
Cost Per Impression (CPM)
The CPM is the most used one, because this system is convenient for advertisers and publishers in that Publisher want their website monetized per user who views an ad. The argument is that an act of advertising is deemed effected when a user views ad ad, not necessarily when user clicks it. This also is good for advertisers in that with a system like iGatelist AdServer, the advertiser gets to choose the cost he/she is willing to pay. This means a Publisher sets price per each ad unit and the owners is on advertisers to take it up or not.
What is Publsiher Account?
A good adserver system consists of two main accounts which are sometimes combined or can be switched one from another. These are the Advertiser account and the Publisher Account. The Publisher account is the account held by webmasters or website owners who want to monetize their website. In this regard monetization of website refers to selling advertising slots / space on their website by allowing willing and approved website owners to place banner and or text ads on their website. The Publisher earns money from clicks on impression revenue deducted from advertiser account. And because the system used to do this does not belong to Publisher, the Host who is the owner of the adserver platform will share revenue with Publisher at ratio determined / offered by Host.
What is Advertiser Account?
This is the account held by webmaster or website owner who seeks to advertise on another’s website using text and or banner ads. The AdServer system has a newtwork of subscriber websites called Publishers who offer their website in exchange to earn money from ads placed on their websites. An advertiser will have to open a (free) account, add funds to their account. This will activate the system to permit creation of ad units and also to run the ads online. With iGatelist AdServer, there are several ways to add funds to your account. This is via Paypal, EFT (Electronic Funds Transfer), iGatePay Checkout, Cash (for locals) or Cheque. The EFT method is recommended for local advertisers or regional advertisers as international transfers can be tricky. Often when an international transfer from one bank to another goes wrong, the process to rectify this may take up to 30 days. As such all international advertisers are advised to go the Paypal / VISA / MASTERCARD payment route.
Why iGatelist AdServer may be suitable for you?
Now let us wrap up and address the issues we raised in the first paragraph. We acknowledged that running an effective advertising campaign and monetization of one’s website requires a unique comprehensive tool. So here is why you may want to consider iGatelist AdServer tool as your advertising tool.
- Advertisers know what they are paying for through analysis of impressions and clicks through the internal reporting system.
- Advertisers can choose either to run CPM or PPC Ads or both.
- The system comes with a Fraud system and tracking tool which can vet and verify clicks and impressions. The system can ascertain bot clicks from humans and clicks by webmaster of own ads on their website. When the system picks this, the publisher gets first warning, then if repeated the account is suspended automatically.
- Advertisers get to choose the websites they want their ads to show and also select ad positions with cost that meets their budget and which countries are relevant for their market.
- Verified Advertisers can get access to credit facilities and get advances in their account.
- Publishers can transfer revenue from account to their advertiser account.
- We have Account Executives Available 24/7 for zero charge.
- You can switch between your Advertiser & Publisher Account through our single sign on function which gives great convenience.
There are many more reasons that can be provided why as a Webmaster you may choose iGatelist AdServer tool. These we will cover in next articles on how to effectively advertise using iGatelist AdServer.
In order to jump start your advertising campaign, email us to [email protected] and get a FREE $50(US$) in your advertiser account, should you open a publisher account today. Your website should meet certain guidelines and ranking to qualify. Terms Apply. First open an account with us on iGatelist AdServer, send us an email with details of your account and we will respond back to you. This is for a limited time and number of accounts only. So don’t miss this great opportunity.
