Interactive Mobile Digital Media - News, articles and cooperation


ZapBox Launch

3 months ago

Mixed Reality has come to South Africa, courtesy of our friends at Zappar UK. 9 November saw a crowd of tech-savvy trendsetter types attend the launch at the Two Oceans Aquarium, where they were given the chance to experience the story of Yoshi the turtle through the magic of ZapBox – the first affordable, Mixed Reality kit that allows developers and businesses to reimagine how they design, build and create 3D experiences.

What's New at IMDM

3 months ago

Well, lots actually. But for the purposes of today’s post, holograms. Yes holograms. Those beautiful, shiny, wow-factor 3D models that light up a night sky and bring product to life are our latest innovation. Because that’s what we do- we live on the edge of innovative tech. And this time, we’re bringing holograms to store fronts, in-store displays, fridge doors, mobile billboards, product launches and anywhere where 3D images suspended in mid-air grab the attention of your customers. And we’re updating the content remotely, which means that customers see something different every day.

It’s not like any of this is new. But then, augmented reality wasn’t new when we introduced it to SA either, and what we and a host of our most innovative clients have done with AR since that launch, has quite literally changed the way that brands communicate and engage with their customers on mobile devices. It’s been – and remains – an awesome, valuable addition to any marketing campaign, and we are so proud to have been the early adopter instigators in what has become a tech no-one can do without. So while we continue to work on ROI-altering campaigns there, we now start up the big old IMDM engines to achieve the same with holograms and 3D-mapping technology.


Print Adapts to the Zappar code

3 months ago

Print publishing has been upgraded by the augmented reality mobile app, Zappar. Clicks stores is the latest company to pick up the Zappar trend, and they really ran with it. Their March issue included Zapcodes in a few featured articles, bringing that extra bit of magic to each page.

With an easy to follow step-by-step guide on how to use Zappar, featured on page four of the Clicks mag, and a clear call to action on each page, along with useful and varied “added value” inserts behind each code, it’s no wonder this campaign did so well!

Once the reader downloaded the app and scanned in the Zapcode, they opened the door to so much more than editorial. Print is no longer stationary and Clicks really showed us how it should be done. Their beauty front page featured a tutorial on applying lip colour; the recipes page clicked through to a featured recipe; each code zapped held the chance to win a R500 Clicks voucher.